Founded in 1997, the Ørgreen aesthetic is: provocative but not arrogant. It’s about tugging at traditions, daring to challenge them, and setting a new agenda. This requires true dedication to retain in a position as the preferred eyewear provider for the design-and quality-conscious consumer anywhere in the world.
As with many success stories, it’s something of a coincidence Henrik Ørgreen, Gregers Fastrup and Tobias Wandrup made their career in eyewear. The three guys circulated in the underground subculture—where art played an essential role in their daily lives—and worked with products related to street culture and extreme sports. One day, a concept sparked their interest- an idea to design eyewear based on the principle of frames as art.
Taking inspiration from the American classic car era when glamour and functionality played strong roles in design—with a 1950s Corvette as a particular favorite— Ørgreen Optics presented exciting frames time and again. The formula for their success was colours and high-quality materials, and they ignored convention—nothing was sacred.
World-leading company in eyewear design, Ørgreen is famous for their inventive approach to design and innovative colour combinations, utilising over 400 different hues. Designed and developed in Denmark, each frame is handmade in Japan, known and respected for its high standards and irrefutable quality. Individually crafted with more than 100 processes, each frame can take up to six months to achieve its penchant for perfection.
Today, the exclusive handcrafted frames are available in more than 40 countries around the world and their headquarters is situated in an old building on historic Hauser Plads, right in the heart of Copenhagen.
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